Hello and Welcome !
It is my pleasure to invite you to this year’s International Summer School. Together with my academic partner, the University of Europe for Applied Sciences here in Berlin, I offer this 2-week course in sportsmanagement which gives you insights not only to sports- but also eventmanagement in the german and global context.
Be one of the international and intercultural participants and take part in a wide range of activities: In seminars, workshops, and excursions in Berlin and its outskirts, getting to know the world of sports management.
Be one of the international and intercultural participants and take part in a wide range of activities: In seminars, workshops, and excursions in Berlin and its outskirts, getting to know the world of sports management.
Summer School 2021 - online
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UE Summer School 2019Berlin, is considered the capital of German sport as well as one of the world’s Startup hubs. Besides the almost 2,500 sport-clubs, the Olympic Centre is providing services for about 20 Olympic sports.
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I can say that the Sport Management Summer School fullfilled my expectations. I learned a lot from the experts, owners and directors of the different Clubs - of different sports - we visited. Also, our participation in different activities - as presentations, group jobs - was a very good combination with the classes.
Alexander Guerrero, Peru
Syllabus
Week 1
The 2-week course will start with an overview of global sport organisations and strategic management in sports and continues with internationalisation of sports. In order to discover and discuss different business models in sports, we use the Business Model Canvas and apply the model to different sports entities. The aspect of Quality Management in sports will be delivered through the business case of ASPIRE Academy of Sports in Qatar. The group then has a look at Sporting Events and a case study of the 2017 World Championships in Ice-Hockey in Germany, Berlin Marathon and FIFA World Cup 2022. After visiting the Mercedes Benz Arena in Berlin and a sponsorship workshop, there will be excursions to football and basketball clubs in Berlin.
Week 2
The second week starts with finances and law. We have a look at innovative ways to fund sport events, clubs and federations through crowd financing or investing and get an insight into the field of sport & media rights. Throughout the second week we will explore key activities of sport organisations and events. Further excursions to professional football clubs and international sport events, give students the opportunity to talk to club managers and event organisers.
Delivery
Classes take place Monday to Friday from approx. 9am to 4pm. Classroom lectures will be enhanced by relevant excursion in and around the module locations. Visiting lectures from the field will share their knowledge and expertise in the area. Bevor the start of the summer school, all participants will be invited to a group on edubreak®SPORTCAMPUS where Ralf Iwan will present the summer school topics in keynote speeches. All participants can present their questions and ideas to the subject via video. These will then be incorporated into the respective program items and workshops. During the summer school, students will also use video as a medium for interviews, presentations or excursions, as well as for reflection. In addition to this, blog entries will be used in the online campus in form of group work / workshops.
Classes take place Monday to Friday from approx. 9am to 4pm. Classroom lectures will be enhanced by relevant excursion in and around the module locations. Visiting lectures from the field will share their knowledge and expertise in the area. Bevor the start of the summer school, all participants will be invited to a group on edubreak®SPORTCAMPUS where Ralf Iwan will present the summer school topics in keynote speeches. All participants can present their questions and ideas to the subject via video. These will then be incorporated into the respective program items and workshops. During the summer school, students will also use video as a medium for interviews, presentations or excursions, as well as for reflection. In addition to this, blog entries will be used in the online campus in form of group work / workshops.
Sponsoring
The students know the dimensions and communication theoretical background of sponsorship and can make a differentiation to other communication tools. Students are able to develop their own sponsorship concept.
General Management
The students are familiar with the theoretical foundations of management. They know the different management functions, perspectives and skills. Furthermore, the students are able to assess relevant changes in the environment of the sport properly. Students know the main concepts of quality management and are able to make a distinction for quality assurance and control.
Entrepreneurship
The students know the phases of business planning, foundation and development. They understand the relevant methods and instruments. They know the elements and the contents of business plans and are able elaborate an example financial plan. The students know the types, tasks and functions of networks and cooperation.
Marketing
Students know the special characteristics in the marketing of sports and know the strategic and operational options they have.
Project Management
Students know the basic concepts and key basics of project management, for example the objectives, types, sizes and costs of projects, the project process and project funds. They know selected contents, methods and instruments of the different phases of the project.
Leadership
The students have a broad knowledge foundation in leadership- and teamwork theories. They are able to apply these theories to complex real world situations. They are aware of future directions for their development as a leader.
The students know the dimensions and communication theoretical background of sponsorship and can make a differentiation to other communication tools. Students are able to develop their own sponsorship concept.
General Management
The students are familiar with the theoretical foundations of management. They know the different management functions, perspectives and skills. Furthermore, the students are able to assess relevant changes in the environment of the sport properly. Students know the main concepts of quality management and are able to make a distinction for quality assurance and control.
Entrepreneurship
The students know the phases of business planning, foundation and development. They understand the relevant methods and instruments. They know the elements and the contents of business plans and are able elaborate an example financial plan. The students know the types, tasks and functions of networks and cooperation.
Marketing
Students know the special characteristics in the marketing of sports and know the strategic and operational options they have.
Project Management
Students know the basic concepts and key basics of project management, for example the objectives, types, sizes and costs of projects, the project process and project funds. They know selected contents, methods and instruments of the different phases of the project.
Leadership
The students have a broad knowledge foundation in leadership- and teamwork theories. They are able to apply these theories to complex real world situations. They are aware of future directions for their development as a leader.
