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Even if the current temperatures in Berlin hardly suggest it, the summer semester starts in a few days and I am looking forward to elaborate and discuss the topics of strategy, digitization and sponsorship with my international master courses.
A topic that has had a massive impact on almost all industries in the last 14 months and which is relevant across all sectors: digitalisation and digital change. The course "Digitalization in Sport" introduces the latest technologies that have the potential to give the sports industry a new face in the coming years. We look at the impact that innovation will have on the industry and its stakeholders. Of course, we always take a look at successful projects and case studies not only in sport.
Digitization will also be one of the topics in the "Sponsoring" course in the coming weeks. In addition to the classic forms of sponsorship, the planning process and impact control, we deal with new strategic sponsorship commitments and innovative and digital opportunities of sponsorship.
Both sponsorship and digitalization are an important component in the strategic orientation of sports clubs, associations and sports events. The course "Strategic Management" is therefore first concerned with the various internal and external analysis, before we then go into the strategic planning process from an entrepreneurial as well as a marketing perspective. Here, too, the cross-over on the latest developments in the digital sector is an issue.
So it remains exciting and, as always, very practical and application-oriented. Well, and the temperatures in Germany will hopefully rise a little more in time for the summer.
Ralf Iwan MBA