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Teaching about sports management and sports marketing for students in mature sports markets like Europe or the USA must have a different approach, than teaching and mentoring coaches in emerging countries like Zimbabwe. I had the pleasure to meet a group of coaches and athletes from Zimbabwe yesterday in a 2hr webinar, where we talked about sports marketing, business models in sports, and their very own business ideas.
As a special guest I could welcome my student ELIJAH MENSAH, Ghana born, Italian raised, who shared his business model beeing a personal fitness trainer.
We will have the next webinar coming weekend. The course is supported by a short online course as well, with some additional material, videos, and case studies. I appreciate, that I gained some new insights in the discussions as well about the sports market in Zimbabwe.
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Ralf Iwan MBA